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How The North Face redefined waterproof gear through FutureLight - Nextrday - Strategy creation, strategy execution, go-to-market and branding.
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The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology
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VF Corp. unveils new tagline, logo and strategy to get The North Face to a $4B brand by 2024 - Denver Business Journal
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